That’s me giving a talk to a very large audience!

Hi, I’m Joyce Croft. I’m a designer. I have a pretty stacked resume. What can I say? I’m ambitious.

I’ve worked in design agencies, startups, Google, Amazon, and most recently, I worked at NASA Jet Propulsion Laboratory. I even have my own LLC!

I’ve had a wandering path toward product design. I went to art school and received a B.F.A. in painting from Atlanta College of Art. After graduating, I worked as a marketing designer, web developer, UX designer, UX researcher, and product designer. I don’t acquire titles, I acquire knowledge and skills.

I’ve worked on a lot of different projects. And I’ve lived a rich life. I’d like to share my work and experiences.

My mantra is “Return the gifts life has given to you” and because of this, I am a strong advocate of mentoring and coaching.

I hope you find my blog helpful.